Working At Liv

They say if you love your job, you’ll never work a day in your life, and at Liv Real Estate we definitely embody this spirit. If you couldn’t guess from our name, we’re here to Live, to help our clients love where they Liv, and to help our agents love where they work (and on some occasions to Liv it up!).

Liv and Learn

LivBarCampIf you came to one of our “Liv and Learn” Office meetings, you’d find things are a lot different here than at other brokerages. For starters, everyone actually comes to our meetings, because everyone actually learns at the meetings. At Liv, we have an extremely collaborative group; we’re all successful, and we all and truly want to help each other, help our clients. With plenty of leads coming in through the Liv Real Estate web sites, there is no feast or famine mentality at our office (more on that later). At Liv, your primary focus can be on your relationship with your client, and that is why our associates are three times as productive as the average agent.

Sheldon Demonstrating During a Liv & Learn SessionOur broker, Sheldon Johnston leads the meetings and has over 25 years industry experience including serving as a RECA Council Member, REIX Advisory Board Member, RAE Board of Director. He has also volunteered on countless committees at the local and provincial level. Sheldon’s the guy many other brokers turn to when they’re not sure how to handle a situation.

Sheldon is recognized for his innovative and successful approaches to sales; his unique strategies have made him a perennially recognized top performer in the Real Estate Industry. Sheldon’s hands-on training methods have helped many agents go from moderate productivity to high level performance.  His on-going coaching and personalized mentorship with each agent, is based on his own extensive experience and consistent personal success.  Sheldon’s wealth of personal and Industry knowledge, translates into more confident, higher producing agents across the board.

Liv Associates also get the benefit of receiving input from Sara MacLennan, our Marketing Director.  Sara has a wealth of knowledge and experience in online marketing, Real Estate Marketing at a National and local level, and Real Estate training.  Sara is the former Director of Marketing for Coldwell Banker Canada and has worked in marketing and project management roles at a number of “dot-coms” and larger companies including Rogers Communications.  Sara teaches our associates about marketing and technology, and sets them up with the most effective solutions, so they can focus on their clients.  Sara is specifically sought out by Industry leaders for high level advice, and is behind countless innovations that have led Liv Real Estate to be a trailblazer in our Industry.

Together Sara and Sheldon bring a unique combination of talents that allow them to do things that have led to Liv Real Estate being an Industry leader in North America.

What makes Liv Real Estate Associates so successful?

Liv'in it up

Liv’in it up

Our Agents thoroughly enjoy what they do.  We know this to be true from the number of happy clients we have and the overwhelming amount of repeat and referral business that they generate. In 2013, our Agents averaged 31 ends and over $200,000 in gross commissions.  That stat, by the way, is counting everyone from rookies that were only licensed 8 months out of the year to our seasoned veterans (if you read the small print on some other brand’s stats they don’t include agents with less than 2 years experience). We are invested in our agent’s success, and we can help you succeed too.

Our web sites get over 4.5 million page views per month, and that generates a lot of opportunities for our agents, enabling them to focus on what matters instead of chasing business.  Our unique setup also includes our Client Care Manager who responds to inquiries and matches potential clients with the best agent to meet their needs.  She assists our clients in having the best possible experience from their first point of contact with us, which is an extremely valuable service.  We pride ourselves on our modern, low-pressure forms of communication, leaving the old school selling techniques to our competitors.   We use old fashioned, high touch, personal service, combined with the best in modern communication and productivity tools to differentiate ourselves from the masses.

Service Not Sales

When we recognize our agents with awards, it is for excellence in service, not sales.  There is no sales leader board or loser club at Liv Real Estate, but we do love to share stories from satisfied clients.  When you’re struggling or looking to grow your business we have one-on-one business coaching sessions to help you reach your goals.  Each Liv Real Estate Associate has a Bio page on our web site, where potential clients can get to know them; these bio pages also include third party verified customer satisfaction ratings and testimonials.  We believe you ARE what you measure, and measuring customer satisfaction leads to happy, returning clients.  If you want to be recognized as the number one sales person in your office, then we wouldn’t be a fit for you.

Customer Service Excellence

Our awards program recognizes Excellent Customer Service, Team Building, Leadership and Community Service.

There’s Old School, and then there’s Liv

Liv Associates are paperless and mobile, we have been since 2005 (don’t worry, we help get you set up!).  Since our agents can literally do their business from anywhere, they aren’t required to physically come to the office to work everyday. When our agents do come to the office it is to meet with clients, to learn, or to socialize.  That’s why you won’t find any bullpens, cubicles, agent offices or vast empty spaces at our Liv Office.  We are certainly not the cavernous mega brokerages we’ve seen popping up around town.  Our Liv Office is set up with meeting rooms, a phenomenal training space, a huge kitchen and a social area with a pool table, wine bar, and even a BBQ.  You will often find us Liv-ing it up on Friday afternoons getting ready to take on the world that weekend.  Take a walk through our Office using Google Street View.


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Are you interested in doing Real Estate a better way?  Stop worrying about your bottom line and start focusing on being the best that you can be for your clients; we will help you do this and you will be more successful than ever, just like our current agents.  If this logic makes sense to you, contact us today to have a conversation, and don’t worry, we’ll keep it between us. So if you feel you are exceptional and could provide the kind of exceptional insight and service to your clients that we demand – then lets talk and take it from there.

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