We, (Sheldon Johnston and Sara MacLennan) have been busy putting pen to paper…virtual paper that is, sharing our thoughts, opinions, knowledge and multi-faceted experience on anything and everything pertaining to Real Estate with our faithful Blog Readers since 2005.

What started out as a casual conversation at a conference years ago, born partly from our love for technology, snowballed into an ‘idea’ for a Real Estate Related Blog. At the time, we were pretty much alone in the blogging arena, there was only one other real estate blog in the Edmonton area. In 2005, when our blog first debuted, we were completely shocked to discover that 50 people had visited our site in the first month. Today we average almost 20,000 readers per month…making our blogs one of the most popular and highly trafficked Real Estate blogs in Canada!…Something we are very proud of!

Industry newcomers and experienced professionals come to us regularly as we work very hard to be on top of Real Estate Stats, market trends and other important information meant to empower and educate our readers. We strive to make our blog relevant to both first time home buyers and those who have been through the Real Estate gauntlet; having bought, sold and invested in a number of homes/properties over the years.

Sheldon is very familiar with the ins and outs of the business; he has been licensed to sell Real Estate in Alberta since 1988. He has literally sold thousands of properties in the Edmonton area and is highly sought after by many committees and boards. To date, Sheldon has served on the Real Estate Council of Alberta, the Real Estate Insurance Exchange and the REALTORS® Association of Edmonton.

Also a licensed Real Estate Associate, the bulk of Sara’s experience and wealth of expertise lies in on-line technology aimed at alternative marketing platforms both for agents and consumers. Sara is the former National Director for Interactive Marketing for Coldwell Banker Canada. She was responsible for an extensive training program traveling to offices across the country training agents and brokers on the implementation of programs and client centered services offered by Coldwell Banker Canada.

This blog allows us the opportunity to connect daily with our readers along with the ability to connect with newcomers, who are looking for reliable information without feeling as though you’re being baited into a high-pressure sales pitch. You will have uninhibited access to a plethora of Real Estate related information, along with the ability to chat in real-time with both of us via Messenger; a rare opportunity in the real estate industry.

Whether you are visiting the site for curiosities’ sake or you are looking for details related to a specific topic; we assure you that the information in this blog is relevant, up-to-date and most importantly aimed to make you as informed and knowledgeable as possible about any and all Real Estate decisions you may have to make!

The Edmonton real estate blog is published by Liv Real Estate. The authors, Sara MacLennan and Sheldon Johnston are both licensed real estate associates in the province of Alberta. The opinions contained herein are those of the authors and are just that – their opinions. For legal information, consult a lawyer. For mortgage information consult a mortgage professional. For tax information consult an accountant. This information is not intended to solicit clients already under contract. For more information about us visit our website –


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