To succeed in real estate for the coming months and years, you will need to step up your mindset and find another gear. Right now that means extra forms, extra effort to set up showings, extra precautions when meeting with clients. You will have to sharpen your skills, take a hard look at your business plan, and your expenses. You're going to need to try new things such as video calls and Zoom meetings with clients, virtual open houses, and video walkthroughs. It doesn't need to happen overnight, but you need to adapt. We've already been in a down market for years, and there are going to be even fewer sales for the foreseeable future; so if you're not willing to accept a lower income, you're going to have to find ways to increase your market share. Our broker been battle-tested through numerous recessions and shares his insights regularly with our team on finding that extra gear. Over the past couple of months, we've been coaching our agents more than ever, it's just taking place through Zoom meetings and over the phone now. We've seen an incredible willingness to share, support and problem solve during our weekly masterminds and virtual happy hours. We've hired an outside trainer who is presenting a series of webinars to help our agents adapt to the new normal. We're attending an online conference with a number of our agents this week and look forward to learning new strategies, tools and lessons to help our agents even more. We've doubled down on content and social media marketing; our website traffic and leads increased by over 40% in May compared to last year. I'm incredibly proud of our agents, who have embraced the new market, and in May, when sales were down 42% in the Edmonton area, our sales were up 12% year over year. It's not all doom and gloom in real estate right now, there are success stories - if you want to find success in this new reality, you might find yourself looking for a change. If you're considering a new brokerage, you can learn more about what we have to offer here. I'll close by sharing the mindset we've embraced to help our clients find success during these times of change based on a Buddhist lesson: Thich Nhat Hanh reminds us that in uncertain times, our own steadiness can become a sanctuary for others.
“When the crowded Vietnamese refugee boats met with storms or pirates, if everyone panicked, all would be lost. But if even one person on the boat remained calm and centred, it was enough. It showed the way for everyone to survive.”
We are the calm, reassuring voice our clients need to hear during these uncertain times. We have provided advice on what to expect when buying and selling a home during COVID, we've answered frequently asked questions and shared tips for selling your home during COVID-19; we will continue to support our agents and our clients however we can. Join us. Posted by Liv Real Estate on
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