If you’ve recently looked at listing your home or spent any amount of time watching HGTV, you’ve likely heard of home staging, but is it necessary? The short answer is yes.

Why Should You Stage Your Home?

Staging showcases your home in its very best light, using furniture and decor to highlight your home’s best features and minimize its imperfections. This allows potential buyers to see themselves in your home, often leading to a quicker sale at a higher price point. Over time we get so used to how the home functions for us, that we don’t consider if the current function really showcases the layout and flow of the home. We often bring a professional stager to our listings to guide our clients through the process. Edmonton has some really great home staging professionals, and your real estate agent should have some recommendations for you. "One of the hardest things to do when buying a house is to visualize yourself making it a home. This is where staging comes into play; it gives you the ability to create an atmosphere that homebuyers can imagine their life in. Staging has the power to draw the buyers’ eye to exactly where it needs to be in order to enhance the special features within your home. Not only does it help your space become more attractive to the average person, but it is also one of the easiest ways to give your space a makeover without breaking the bank." - Lindsay Cottrell, Interior Decorator with Rosified Studio

4 Key Focuses When Staging Your Home

Make Small Repairs

Don’t let small issues distract potential buyers from seeing the best of what your home has to offer. We’re not talking about major renovations, but you should take the time or hire someone to patch holes, dents in the walls, touch up paint, tighten any loose handles and replace old lightbulbs.

De-Clutter & De-personalize

Remove personal items and photos from all areas of your home. Pack them away in storage bins in preparation for your move.

Deep Clean

We recommend giving your home a good deep cleaning before photo day, maintaining while your listing is active and touching up before showings.

Furniture Placement

Consider the current placement of your furniture and decor. This is where a professional can really assist; they don’t have the same preconceptions of your home and have studied interior design. If you are forgoing a professional consultation, try to assess your furniture placement and how it impacts the room as objectively as possible. Consider size and placement. Oversized furniture can make a room feel smaller than it is, and a poor layout can throw off the flow of the room.

Staging Example

One of our agents, Nicky Kaufman, recently brought in Lindsay Cottrell from Rosified Studio to help get one of her listings ready. Nicky had the following to say about the experience: "Lindsay is young, professional, has an interior design degree, a great eye for detail, is up on the latest trends and is just getting started in the staging business. She offers consultations for a very reasonable rate, which includes a home tour and suggestions for changes that the sellers could do on their own. She also provided rental options at reasonable rates. There's no doubt in my mind it was well worth it and her staging combined with the professional photography and marketing helped us get more interest in the property, more showings, and higher offers than we would have had otherwise." - Nicky Kaufman


  There are a few opportunities for improvement here.
  1. The single sofa is bulky and doesn't fit the space.
  2. The pillow and blanket are not intentionally styled, making the space look sloppy.
  3. The storage bins in the living room indicate a lack of storage in the home.
  4. The kid and dog toys clutter the space.
Note, these before photos were not taken by a professional, so you can see the benefit of hiring a professional photographer as well.


The furniture and design concept in the staged photos are from Chateau Lighting.
  1. The new furniture is a better fit and creates a more inviting space.
  2. The throw blanket is placed intentionally and adds colour to the room.
  3. The storage bins have been removed, creating a more streamlined look and removes the idea that storage is limited.
  4. The kid and dog toys have been put away, creating a cleaner space.
The photo quality is also much better; wide shots, paired with proper lighting and strategic angles work to highlight the space. Are you ready to get started? Click here for our downloadable pdf Staging Guide to help you get your home ready. Whether you are looking for a more DIY approach or wanting to get a head start before bringing in a staging professional, we've got you covered! Posted by Liv Real Estate on
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